From a study carried out by the WWF (World Wide Fund for Nature) it has been shown that every day, in the world, 270,000 trees end up in the toilet or in the wastepaper basket. In fact the principle raw material for paper production is also one of the most important components of the wood found in trees: cellulose.

Trees help to maintain the concentration of carbon dioxide in the atmosphere at a stable level (by photosynthesis). Data from the World Resource Institute, show that deforestation is responsible for the emission of at least 7 billion tons of carbon dioxide (CO2) a year (1/5 of the total), thereby having a direct influence on phenomena such as the greenhouse effect and global warming.

Very often the natural forests are replaced by plantations, trees that are all the same, the same age and the same species, with no undergrowth and which, in order to be able to grow rapidly, require fertilisers and pesticides, the result being predictable and significant damage to the environment, in particular to the soil.

In paper mills, chlorine based chemicals are very often used to bleach the wood pulp. These generate harmful compounds (dioxin) which end up in the waste water in high percentages thereby provoking serious harm to the aquatic flora and fauna.